KEDGE Business School - KEDGE Arts School MSc Creativity & Design Management

The cultural and creative sector, encompassing design, spans diverse activities marked by distinct strategic properties and a growing integration of skills. In adapting to this evolving economy, creativity and design emerge as highly coveted competencies essential for navigating a complex and competitive market landscape. These cross-cutting skills play a pivotal role in enhancing the aesthetic experiences of consumers and users, driving societal innovation, and catalysing business transformation.

The MSc programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.

Curriculum (courses, subject modules)

CREATIVITY & DESIGN MANAGER SKILLS

• Creativity and design strategic management
• Creative & design entrepreneurship
• Management tools
• Creativity & design marketing
• Creativity & design branding
• Creativity & design management
• Professional development

EXPERTISE SKILLS

• Creation & creativity
• Creative process management
• International seminar : creative & design trends
• Creating & designing for future societies
• Sustainable creativity & design
• Creativity & design research

Experiential skills

• • Workshops
  • Masterclasses
  • Study trip abroad : Creative Berlin
  • On-site course : Creative France
• Applied research dissertation
• ​6-month internship in creative/design functions and/or in the creative industries sector

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 17500 and 27000 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- Level of English : TOEIC (785) / TOEFL IBT (79) / IELTS (6) / Cambridge First (160) (B2) / Cambridge Advanced (180) (B2) / Duolingo (105) / PT Pearson (50) / Linguaskill (169) - exemption for native English speakers or applicants with at least one year of work experience in an English-speaking country. 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Employment opportunities :

Upon completing the programme, graduates have diverse opportunities in both creative and managerial roles within the creative industries or other innovative sectors.

CAREER OPPORTUNITIES

• Creation, design, and production: creator, artist, designer, creative director, artistic director, design agency director, design manager, copywriter, product designer, service designer, space designer, etc.
• Management and strategic development: general manager, entrepreneur, consultant, project manager, etc.
• Marketing: marketing director, brand manager, product manager, digital project manager, etc.
• Communication: advertising manager, social media manager, brand content manager, events manager, etc.

SECTORS

• Our programme equips students to become creative and design managers in the creative industries or across various innovative sectors.

  Graduates can explore sectors including visual arts, design, crafts, fashion, luxury, creative digital services, communication, heritage, performing arts, cultural industries (cinema, video games, music, media), leisure industries (tourism, outdoor, sport), and beyond.

  Additionally, graduates are sought after by businesses across the economy to contribute to ideation, innovation, and problem-solving endeavours.

Faculty profiles

Our faculty consists of 192 permanent professors, across 5 academic departments. They are involved in all our educational programmes, our centres of excellence and expertise, business chairs, research projects as well as supporting our students, being involved in our territories and with our partners. KEDGE's faculty invests in education and plays an active role within the academic community.

Campus facilities & Student Life

KEDGE Business School's Marseille campus features two distinct locations: Luminy, located near the stunning Calanques National Park, and La Joliette, positioned in the heart of the city. The appeal of Marseille goes beyond campus life; its vibrant culture, diverse attractions, and commitment to quality education make it an attractive destination for international students.

State-of-the-art facilities

The Luminy Campus is a modern, eco-friendly facility spanning 21,000 m², designed to enhance your learning experience. This initiative aligns with sustainable principles, establishing the campus as a leader in education. Nestled in the heart of the Calanques and enjoying exceptional sunshine, the Marseille campus offers an ideal environment for personal and academic growth. With state-of-the-art facilities that foster innovative teaching methods, the campus provides stimulating spaces for both learning and collaboration:

• 57 classrooms: Designed for diverse learning experiences.
• 6 lecture theatres: Including a unique sheltered outdoor theatre.
• 2 hubs and 22 brain bubbles: Dedicated spaces for collaborative reflection sessions.
• 22 student associations: Offering a range of activities and engagement opportunities.
• 1 business incubator: The KEDGE Entrepreneurship Daniel Carasso, equipped with the latest technologies to support startups.
• 7,700 m² of outdoor space: Featuring numerous terraces for relaxation and study.
• Design school facilities: Including a maker space (digital manufacturing workshop, wood and machining workshop, metal, resin/paint, and ceramics area, modeling workshop), a computer room for digital drawing, and 3D modeling.
• Various catering options: Including a cafeteria, food truck, Sport Café, Columbus Café, and a new space within the extension.
• Integrated relaxation and sports area: Featuring a fitness room, city stadium, and multiple sunny terraces.